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Clarity II – Questions About The Queries?
In the earlier posts in this series the point was made that it’s hard to get clear and complete information on the performance of PPC accounts. This is true, in part, because some important information...
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Keyword Click-Through-Rates (CTR’s)
One thought I wasn’t able to put in the last post about missing and misleading click data, was about keyword click-through-rates. Do keywords really have click-through-rates? Objectively they do...
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Webmaster Radio Interview – Search Analytics & ClickEquations
Last week I taped an interview with WebMaster Radio, in which we discuss my SES presentation on SEM Analytics, and talk about ClickEquations and how it can help paid search managers. If you’ve got a...
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Rethinking Paid Search
Two years ago we took a deep soul-searching look at paid search management practices and technology and decided both were inadequate. Since then we’ve developed completely new management practices and...
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Paid Search Campaign Winners & Losers
Suppose you had to quickly reduce your PPC spend. Where would you cut? One very helpful analysis is rank your campaigns (or better yet AdGroups) by ROI. This tells you where you’re getting more...
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New Webinar: Master Search Queries to Save Money and Increase Conversions
Search queries, the actual words people type vs. the keywords you buy, are a critical and often underused tool in managing paid search as we’ve said on this blog before: Queries are vital because they...
View ArticlePaid Search Pros Video: Avinash’s Favorite PPC Analytics Tips
It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says. Earlier this year, Craig had a chance to sit down with Avinash, Author of Web Analytics An...
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5 PPC Cures for Your Cyber Monday Hangover
Cyber Monday is over, but the damage it could have done to your paid search campaigns isn’t. The National Retail Federation estimates that 11 million more people planned to shop on Cyber Monday, a 14%...
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6 Tips for Better PPC Analysis
This post originally appeared as my column on Search Engine Watch. The idea of a good paid search account is a myth. An account is simply an aggregation of campaigns. Campaigns combine ad groups. Ad...
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